As passionate travelers, Sebastian Bissinger and Laure Boer, extensively reference, collect and observe typefaces applied to road, train and wayfinding vernacular on their travels. It was through this constant research that they fell upon the initial reference for Guida — an Italian license plate utilized somewhere between 1980–1990, existing only in uppercase and numerical forms. The reference contained forms that did not follow optically-driven or corrected expectation, but were drawn through rules of a mechanically dictated process, causing an optical but charming idiosyncratic sensibility. Through testing on a variety of commissions, including a series of video essays that BANK™ realized for the Time Magazine New York, BANK™ refined many iterations and extended the typeface to include a variety of extra glyphs, forms and alternates, allowing type users further depth and choice.
Available exclusively from Colophon Foundry